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Weddings

About

AB Event Co is a Sacramento-based wedding planning company founded on the basis that wedding planning shouldn't be so confusing or stressful! Owner & Lead Planner Ali delights in helping modern couples plan the wedding THEY want (and deserve!) with guidance, education & understanding. She strives to empower her couples during the wedding planning process so they feel confident with how they are spending their time and money leading up to and on their big day!

Services Offered

AB Event Co offers a variety of wedding packages so that every couple can find their perfect fit! Full and Partial Planning packages are available for those couples who want a bit more involvement from their planner during the process, while the Month-of Coordination package suits couples who know they can handle most of the planning, but want an expert to take over as their wedding day approaches to ensure everything comes together! Each package includes:

  • Access to her online planning portal to keep track of all things wedding.
  • Access to her list of preferred vendors and custom vendor recommendations as-needed.
  • Unlimited communication in the lead-up to your wedding day to handle anything that comes up.
  • Up to 10 hours of wedding day coordination with your lead planner and an assistant coordinator so you and your family can relax & enjoy the day!
  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,400

What is the starting price for partial wedding planning?

$5,000

What is the starting price for full wedding planning?

$8,000

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Elopement
Non-Religious
Religious
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Reviews of AB Event Co.

5.0 out of 5 rating
5.0 out of 5 rating
9 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Multiple reviewers highly recommend working with Ali as a wedding planner and coordinator. They praise her organization, attention to detail, and ability to relieve stress. Ali is described as professional, supportive, and responsive, with excellent communication skills. She goes above and beyond for her clients, making their vision a reality and ensuring a seamless wedding day experience. Reviewers appreciate Ali's expertise and dedication to creating a magical and memorable event.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Multiple reviewers highly recommend working with Ali as a wedding planner and coordinator. They praise her organization, attention to detail, and ability to relieve stress. Ali is described as professional, supportive, and responsive, with excellent communication skills. She goes above and beyond for her clients, making their vision a reality and ensuring a seamless wedding day experience. Reviewers appreciate Ali's expertise and dedication to creating a magical and memorable event.

Kayla
Kayla Sent on 12/04/2023
5 out of 5 rating

Ali is Born for This

There are simply not enough words to express my gratitude towards Ali and all that she did for us throughout our wedding planning process and our wedding day.

It all started when I toured our venue and she was the on site coordinator. She is literally one of the reasons why I booked our venue. She made me felt so welcome and supported from that very first encounter. When she told me she was leaving our venue to start her own wedding planning business, I didn't even think twice about booking her separately, because I KNEW that she was the planner and coordinator I wanted to work with.

Needless to say, she did not disappoint. I was never ever afraid to reach out and ask for advice, questions, or just to share funny stories along the way. She always made me feel extremely comfortable, she always gave me her honest opinion, and she was not afraid to put her foot down for me so I wouldn't exceed my budget. She also found ways to make my last minute ideas come to life, that I will be forever grateful for -- she made me a BEAUTIFUL backdrop that she set up for cocktail hours so our guests could take photos and then moved it behind our sweetheart table for the reception... and she set up a champagne tower last minute for our entrance.

Our wedding day, she went way past above and beyond for us and I could not be more grateful. She made sure everything was absolutely perfect and she even handled our bridal party perfectly (our rowdy chosen family)... :)

I've said this her before, and I will say it again and again and again... Ali was born to do this. Her joy in creating and her love for her couple shows through in everything she does. She is just all around a bright light in what could have been a very stressful time, had I chosen to not book her. I would give her way more than 5 stars if I could.
Cassie
Cassie W. Sent on 11/17/2023
5 out of 5 rating

Ali is the best

Opting to use a wedding planner was one of our best decisions and Ali was literally AMAZING through every step of the wedding planning process. She kept us organized, thought of things we would not have, was professional, buttoned up, adaptable and helped to make the wedding day FANTASTIC. Ali made sure to take care of minor issues with setup to maneuvering around tough family dynamics. It was a huge help to have her as our go to person on the wedding day and the months of check-ins leading up to when she took over at the last 30 days . She made sure everything we had planned was taking place and allowed us to focus on enjoying every minute of the day. We have already recommended Ali to friends and will continue to do so — she was an absolute pleasure to work with and totally invested in the process and planning!
B
Brian M. Sent on 10/26/2023
5 out of 5 rating

Ali is amazing!!!

Ali is the best wedding planner and coordinators you can find! We worked with Ali for a Full Planning Package and she single handedly relieved the stress of wedding planning from the very beginning.
Ali is extremely organized, detail oriented, and thorough. She helped us save so much money from her tips and tricks, letting us know about things that were completely unnecessary, and even getting us discounts with other vendor contacts she has! Ali is all about supporting her couples to have the wedding of their own dreams. She helps encourage you to do what you want and ditch any old traditions you don't like or want without the guilt.
Ali went above and beyond for us and even built a custom wedding seating chart that looked like a bookcase with each guest's names and table number being on a book.
We got so many compliments about how amazing everything at our wedding looked and we owed it all to Ali. Our vision for how we wanted our wedding turned to reality once we started working with Ali.
She was also so organized and helped make sure we were prepared for every vendor payment and reviewed every contract to make sure they had the necessary verbiage and protections for us.
She meticulously tracked our budget and helped us to stay under it! We would recommend Ali to any and every couple looking to get married. Thank you so much, Ali!
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Awards

9
WeddingWire Couples' Choice Awards 2023 Winner

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Team

Ali Boule
Ali Boule
Owner & Lead Planner

I made the jump into the wedding planning industry after sparking my passion while planning my own wedding in 2017. During that process, I found myself overwhelmed by the sheer volume of information available: most of it conflicting with one another! I went through the painstaking process of doing everything myself and when it came time to execute? I figured I could do that myself too. I was SO wrong! I spent so much time & effort planning every detail, only for some of those details to be forgotten on the big day. I'm here to ensure that doesn't happen to YOU!

I WANT TO HELP! I'm here to help you plan your wedding, with the knowledge and expertise to ensure you feel empowered to make the RIGHT decisions about your big day! I'll help guide you through the process so you understand how to focus your budget on the things that are important to YOU, and help you put together a cohesive design that reflects YOUR unique vibe! When it comes time for execution, let me worry about all the details so you can sit back and enjoy your wedding day!

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