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Attributes highlighted by couples

Fittings and Adjustments
Tuxedos
Staff Kindness
Dress Selection

About

On WeddingWire since 2014

“It’s not just a dress it’s an experience.”

Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). With an in-house team of seamstresses, we also offer a variety of customization options. For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).

Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!

Bridal Designers: Allure, Kenneth Winston, Morilee, Casablanca, House of Wu, Mon Cheri, JH Bridal, Sherri Hill Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!

Bridesmaid Designers: Adrianna Pappell Platinum, Christina Wu Celebrations, Morilee, Hayley Paige Occasions

Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Social Occasions

Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!

Tuxedo: Jim's Formalwear, Rondanelli

  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

What are your price ranges for full-priced suits and tuxedos?

Under $200
$200 - $499
$500 - $999

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Appointments Only
Full Customization
Preservation
Rentals
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales
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Any other questions?

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4.8 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
324 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.7 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
95% Recommended by couples
W
Whitney R. Sent on 08/19/2023
5 out of 5 rating

Experience

Great experience! Courtney helped me and she was fantastic. I definitely recommend getting her when you go there. She took her time with me and didn't rush me. Was considerate of me and my family.
K
Kara T. Sent on 08/07/2023
5 out of 5 rating

10/10 thanks to Amber!

I was so indecisive and wasn’t planning on finding a dress, but Amber got me into my dream wedding dress! I couldn’t be happier!
S
Sarah Sent on 10/07/2023
5 out of 5 rating

Amazing and unforgettable

Courtney was absolutely AMAZING. I highly recommend her for all things bridal! She was so knowledgeable, picked dresses that I would have never picked for myself and she was so encouraging through the appointment. Very nice, took her time through the appointment to make sure I was soaking in the details of every dress. Loved, loved, loved having her to guide me throughout this appointment.
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Awards

324
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner

Deals

Pricing

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Events

26 Mar
Trunk Show

EXTENDED!!!

Step into the world of 'Elegance and Style' at Bridal by Viper's Spring 2024 Morilee Trunk Show event on March 22nd - 30th!

Be prepared to be dazzled by the stunning array of the newest Spring 2024 wedding gown styles that will take your breath away. From classic silhouettes to modern twists, your dream dress is waiting just for you!

But that's not all - as a VIP guest our brides will get a first look at the newest Morilee collection and unlock a special trunk show only offer with your Morilee dress purchase. Weather it's a special offer or a fabulous gift, your experience at the Morilee trunk show will be extraordinary!

Don't miss out on this exclusive opportunity to be part of a bridal event like no other. Mark your calendar, gather your entourage and get ready to immerse yourself in the world of bridal bliss! Your dream dress awaits! Call us at (989)624-1100 or visit us at the link below (BridalbyViper.com) to book your bridal appointment before our appointment times are full! We can not wait to create life moments with you!


XOXO Bridal by ViperBridal by Viper


8800 Market Place Dr, Suite H030 Birch Run, Michigan 48415
989-624-1100

Date: From 03/26/2024 to 03/30/2024 Schedule all day
Location: 8800 Market Place Drive, Suite H030, Birch Run, MI

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