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About
On WeddingWire since 2014
“It’s not just a dress it’s an experience.”
Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). With an in-house team of seamstresses, we also offer a variety of customization options. For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).
Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!
Bridal Designers: Allure, Kenneth Winston, Morilee, Casablanca, House of Wu, Mon Cheri, JH Bridal, Sherri Hill Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!
Bridesmaid Designers: Adrianna Pappell Platinum, Christina Wu Celebrations, Morilee, Hayley Paige Occasions
Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Social Occasions
Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!
Tuxedo: Jim's Formalwear, Rondanelli
- Woman-owned
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Events
EXTENDED!!!
Step into the world of 'Elegance and Style' at Bridal by Viper's Spring 2024 Morilee Trunk Show event on March 22nd - 30th!
Be prepared to be dazzled by the stunning array of the newest Spring 2024 wedding gown styles that will take your breath away. From classic silhouettes to modern twists, your dream dress is waiting just for you!
But that's not all - as a VIP guest our brides will get a first look at the newest Morilee collection and unlock a special trunk show only offer with your Morilee dress purchase. Weather it's a special offer or a fabulous gift, your experience at the Morilee trunk show will be extraordinary!
Don't miss out on this exclusive opportunity to be part of a bridal event like no other. Mark your calendar, gather your entourage and get ready to immerse yourself in the world of bridal bliss! Your dream dress awaits! Call us at (989)624-1100 or visit us at the link below (BridalbyViper.com) to book your bridal appointment before our appointment times are full! We can not wait to create life moments with you!
XOXO Bridal by ViperBridal by Viper
8800 Market Place Dr, Suite H030 Birch Run, Michigan 48415
989-624-1100