About
On WeddingWire since 2014
“It’s not just a dress it’s an experience.”
Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). With an in-house team of seamstresses, we also offer a variety of customization options. For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).
Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!
Bridal Designers: Allure, Kenneth Winston, Morilee, Casablanca, House of Wu, Mon Cheri, JH Bridal, Sherri Hill Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!
Bridesmaid Designers: Adrianna Pappell Platinum, Christina Wu Celebrations, Morilee, Hayley Paige Occasions
Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Adrianna Pappell Platinum
Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!
Tuxedo: Jim's Formalwear, Rondanelli
- Woman-owned
Frequently asked questions
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Message vendorReviews of Bridal by Viper Apparel
Review summary
Bridal by Viper is highly recommended by reviewers who praise the helpful and knowledgeable staff. Customers appreciate the wide selection of dresses and the personalized attention they received
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Events
Experience elegance at our Mother of the Bride and Groom Sample Sale! Discover exquisite in-stock samples starting at $200+ and enjoy an extra 10% off*. From April 19th to May 19th, indulge in savings while finding the perfect attire for this special occasion. Book your appointment today and celebrate with style!
* 10% off applies to in stock mothers dresses priced at $200 and up
*Not combinable with any other discounts
*Discounts do not apply to special orders, Valid on in stock samples only
*Offer valid April 19th -May 19th See less
Join us at the Bridal by Viper JH bridal trunk show to immerse yourself in the world of Designer Jimme Huang's latest collection, Sol. This exclusive event will offer a unique opportunity to discover stunning bridal gowns and boutique items that will elevate your wedding day look. Take advantage of a special 10% discount off of special ordered Jimme Huang bridal gowns and have the chance to meet the talented designer in person for a truly unforgettable shopping experience.
Secure your appointment now to ensure you don't miss out on this extraordinary event!
Book your appointment now at Bridalbyviper.com or call us at (989)624-1100