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About

Debra’s grandfather established their family’s first Jewelry store 95 years ago in Endicott, New York. In 1986 Debra moved to California to attend the Gemological Institute of America where she obtained her Graduate Gemologist diploma. Upon graduation she was selected to work at the G.I.A. as a diamond grader in their lab. Debra’s desire to work more closely with people led her to transfer to the education division where she continued her career as a Diamond Instructor. She is a real Diamond expert! In 1990 she moved to San Diego where she became a partner in a diamond wholesale Company. Missing the personal connection with her clients she opened a small jewelry store near UTC and then moved to Mission Valley in 1998. She chose to open a store in Birdrock because it has the intimate feeling of a small community, and is reminiscent of her hometown. Debra is joined by her son David at her new location in Birdrock. Stop by and say hello! For that personal touch in selecting the perfect engagement ring, designing custom jewelry, or repairing your jewelry, they will take care of you!

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Frequently asked questions

Which of the following services do you offer?

Appraisal
Cleaning
Diamond Certification
Payment Plans
Ring Sizing
Stone Upgrades

What kind of jewelry do you offer?

Antique Accessories
Antique Engagement Rings
Antique Wedding Bands
Costume Accessories
Custom Accessories
Custom Engagement Rings
Custom Wedding Bands
Designer Accessories
Designer Engagement Rings
Designer Wedding Bands

What is your average turnaround time for an engagement ring?

1-2 weeks
3-4 weeks
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100% Recommended by couples
Hailey
Hailey B. Sent on 10/14/2019
5 out of 5 rating

Best jewels in San Diego

My fiancé bought my engagement ring from these guys about a year ago and unfortunately two days before our wedding I couldn’t find my engagement ring or wedding band. He ran up to them and they were able to rent him the sample ring from the store of the exact same ring that I got a look the same in pictures and hopefully I find my ring but they were more than amazing to really help us out in a tight situation.The rings are beautiful the service is fantastic and I couldn’t ask for a better ring
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