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About
On WeddingWire since 2009
Maddison Row South is a wedding dress boutique in historic downtown Charleston, South Carolina. The bridal salon is in an award-winning historic home, where those searching for the perfect gown are showered in luxurious service and attention. They carry local, national and internationally renowned designers, focusing on timeless and elegant silhouettes.
Services Offered
The stylists at Maddison Row South aim to provide a relaxed and personalized shopping experience that doesn't feel rushed or overwhelming. With an appointment at the boutique, clients will receive the expertise of an attentive consultant as well as invaluable advice and recommendations on styles, fabrics, timing and designers. Collections include Amsale, Carol Hannah, Collections by Romona Keveza, Jesus Peiro, Lea-Ann Belter, Legends by Romona Keveza, Lela Rose, Rebecca Schoneveld and Sareh Nouri. Gown prices range from $2500- $8000.
The boutique’s gowns emphasize Southern charm and classic glamour. They also carry a wide array of bridal accessories such as custom jewelry, veils, sashes, belts and hairpieces. Come let us help you Find the One.
- Woman-owned
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A world traveler and self-taught fashionista, Michelle draws upon her experiences to source gowns from some of the most visionary designers in the bridal business, always choosing artists who are committed to creativity, quality and craft construction. Her unique approach helped earn MRS many “Best of” awards from The Knot, a "Best of" award from Charleston Living Magazine, as well as features in Charleston Weddings Magazine, The Knot Carolinas, Southern Bride and countless positive reviews.
Michelle describes her bridal style as “classic elegance.” She loves the tradition of bridal fashion and the little creative details that keep it fresh, so it should come as no surprise that she donned a stunning remake of her grandmother’s dress for her big day. Although she tied the knot over 20 years ago, Michelle would still wear that same special gown today.
A California girl in South Carolina, Michelle loves soaking up the salt air and sun by the sea with her husband, two daughters, kitty Maggie and giant dog, Bentley.
With over 17 years working in nearly every facet of the bridal fashion industry, Lindsey is passionate about creating an unforgettable dress-shopping experience for brides. Lindsey worked as a bridal consultant in Colorado Springs before landing a gig at Bridals by Lori in Atlanta. Ready to return to her home state of South Carolina, Lindsey later became a Manager and Buyer in downtown Charleston. Under her leadership the boutique was named one of the top 50 bridal salons in the USA by BRIDES Magazine.
Lindsey describes her bridal style as “easy, elegant and timeless.” Nine years ago, she waltzed down the aisle in a custom hammered silk satin Carol Hannah gown, a perfectly unique yet forever stylish look that she would happily wear again today. Outside of the salon, Lindsey loves spending time with her husband and their sweet and sassy daughter.
Mother-daughter dou Lisa S. Rice and Ann E. Rice Ervin are the proud principals of Maddison Row South. They enjoy working closely with their team to bring high-quality and classically designed wedding dresses to the Charleston market for brides. They are also the owners of all three Bella Bridesmaids Boutiques in South Carolina.
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