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Weddings

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Event Coordination
Guest Management
Understanding the Couple's Vision
Stress-free planning

About

Primavera Dreams is a professional wedding planning company based out of Newton, Massachusetts. It specializes in organizing local weddings in the New England Area, and destination weddings in Italy. At Primavera Dreams, a team of experts makes it their mission to create a spectacular celebration for you and your guests. They ensure that every detail is taken care of so that you can enjoy the planning process, and have a perfect special day!

Experience
Luba Gankin is the owner of Primavera Dreams. After spending many years planning local corporate events, concerts and fundraisers, Luba joined the wedding industry in 2015. She loves to travel, speaks four languages, and holds a PhD in Chemistry. Formerly the Program Manager of an international innovation company, Luba now uses her extensive skills at creative problem solving and project management to organize wonderful weddings.
Luba has certifications in International Wedding & Event Planning, Luxury Event & Wedding Planning, and Wedding & Event Design from the Event Leadership Institute. She frequently attends local and international conferences to stay up to date on all of the latest wedding trends, and is a member of various organizations for event industry professionals.
Over the past few years, Primavera Dreams has received a multitude of awards, including The Best of The Knot title for 2019 and 2020, and The WeddingWire Couples’ Choice Award (2018, ‘19, ‘20). Luba is excited to continue expanding Primavera Dreams, and creating memorable events that celebrate everlasting love.

Services Offered
This full-service wedding planner offers customizable packages for Boston and Italy-based weddings. The packages include a complimentary, in-person/Skype/Zoom consultation, as well as unlimited phone and email consultations once booked. The services include:

  • Budget analysis
  • Event design
  • Timelines
  • To-do lists
  • Guestlist
  • Referrals
  • Full planning
  • Partial planning
  • Extra activities planning

For more details, please get in touch!

  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

2,000.00

What is the starting price for partial wedding planning?

$4,500

What is the starting price for full wedding planning?

6,000.00

Do you offer an hourly rate?

Yes

What is the hourly rate?

$75

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Non-Religious
Religious

How many planners are on your team?

2
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5.0 out of 5 rating
38 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
100% Recommended by couples
Rebecca
Rebecca S. Sent on 02/26/2023
5 out of 5 rating

Best Planner in Boston for Jewish Weddings

We met Luba right after we got engaged and worked with her leading up to our original May 2020 wedding date. She continued to help us through multiple reschedules until our eventual May 2022 wedding. Luba was terrific at helping us stay on track with our budget, picking the right vendors, and making sure the whole process was fun. We wanted a traditional Jewish wedding, so it was important to us to find someone familiar with all the traditions and rituals!

Prior to planning our wedding, we always thought of a wedding planner as an extravagant extra for over-the-top weddings. Yet, given our time restraints – we thought it might be necessary. We quickly came to realize how smart that decision was. Not only did Luba help us work within our budget, but she also made sure the whole process was fun and the wedding exceeded our expectations. Luba introduced us to amazing vendors whose prices were more competitive than those we found ourselves. She also negotiated contracts on our behalf and helped us effectively prioritize where to cut and spend money. Having her organize last minute details and communicate with vendors in the days and weeks leading up to the wedding allowed us to focus on our families and enjoy the wedding.
Alex
Alex G. Sent on 06/05/2020
5 out of 5 rating

Simply Amazing!

Luba is one of the most incredible wedding planners I have ever worked with. She is a fantastic person and a true professional. I would highly recommend hiring Primavera Dreams to help you plan your special day. Do not hesitate to reach out to Luba and her team of experts!
Linda
Linda M. Sent on 05/20/2020
5 out of 5 rating

A beautiful Professional

Luba is a beautiful professional with a huge heart of caring for every client! She is so very knowledgeable in her profession. She cares and shares and makes each of her couples family. Her knowledge of the destinations, very important, in impeccable.
Luba is a true professional working with each couple to create the wedding of their dreams. She knows how to make it happen!
I highly recommend Luba and her team for every wedding couple dreaming of a destination wedding!
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Awards

38
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner

Pricing

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Professional Network & Endorsements

12 Endorsements
Maricruz Hairstyles Maricruz Hairstyles Wedding Hair & Makeup

Luba from Primavera Dreams is an amazing woman that places her heart and soul in everything she does. She is educated, intelligent, organized, talented, great listener, and a true pleasure to be around. Anybody would be please to have her in the organization of an event, simply because she is just a fantastic person and a great professional.

Vizi e Delizie Catering Vizi e Delizie Catering Wedding Caterers

Very qualified professional with whom we had the pleasure of collaborating. Surely Luba is a wedding planner that I would recommend to every prospective client.

Athena and Aphrodite Athena and Aphrodite Wedding Invitations

When I met Luba, I knew instantly she was a kindred spirit - a scientist with an artistic soul! Luba brings her logical mind and attention to detail to her business, but she also has a warm, lovely personality. I am not at all surprised by the tons of positive reviews Primavera Dreams has on Wedding Wire!

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