Primavera Dreams

Newton, MA

Primavera Dreams is a professional wedding planning company based out of Newton, Massachusetts. Their goal is to make your wedding unique, memorable and joyful. They're happy to assist you in any part of your planning process. Primavera Dreams wants to remove any stress you may be feeling, so you can enjoy your wedding to the fullest degree possible.


Luba Gankin is the owner and planner of this company. She’s been a part of the wedding industry since 2015 and she specializes in local and destination weddings, specifically in New England and Italy. Luba is a Ph.D. scientist and she was formerly the director of an international innovation company. Now, she uses her extensive research and project management skills as a wedding planner. In 2018, she won WeddingWire’s Couples’ Choice Award.

Services Offered

This full-service wedding planner offers three packages that are fully customizable. These include: The Above & Beyond Platinum Package, The Vital Gold Package and The Essential Month-of Coordination Package. All packages include a complimentary, in-person consultation as well as unlimited phone and email consultations once booked. Her services include:

  • Budget analysis

  • Event design

  • Timelines

  • To-do lists

  • Guest list

  • Referrals

  • Full planning

  • Partial planning

  • Day-of coordination

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out of 5.0
15 Reviews
Quality of Service
Luba at Primavera Dreams did an extraordinary job in helping us plan our wedding of 200+ guests. As soon as we met her, we knew we were in good hands! Luba left no stone unturned in helping us find a wedding venue and each one of our vendors. She was so knowledgeable about all the vendors in the Boston area (and I believe she also knows vendors and venues in Italy as she plans events there as well) and was able to narrow down a list for us based on our needs and preferences (and we had a lot!) - a must when dealing with an overwhelming number of options! She is well-connected in the industry and knows about the venues and vendors first hand so is able to offer great advice. Throughout the process, Luba was extremely organized and efficient. She paid attention to the smallest details and forseaw potential challenges and offered solutions. She was extremely responsive and always available for calls - whether to brainstorm, ask questions or just help with general stress relief around the event. The day of the wedding, she was nothing short of amazing - she promised that we wouldn't have to worry about a thing on our day and we didn't. We felt like we just had to show up. The venue was perfectly set up (even more beautiful than we imagined!), Luba kept us on schedule with getting ready and the photographer so that we could start the ceremony and reception on time. We didn't have to field any vendor questions or concerns - Luba took care of everything so we could just enjoy our day and our guests. We are so grateful to Luba for so flawlessly organizing the best day of our lives and bringing calm, warmth and a great perspective throughout the whole process!
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I'm pretty "type-A" and wanted to manage the wedding planning process, but we enlisted Luba's help a bit late in the game after recognizing that we simply couldn't do everything ourselves. We needed someone to keep things on course the day of the wedding, especially for the ceremony, & to manage set-up & breakdown logistics. We are so lucky we found Luba, who went far beyond the responsibilities of a "day of" wedding planner. She was a true advocate & completely respected our vision. She ensured everything was exactly what we wanted. Luba suggested solutions before we even recognized that there was a problem (i.e. the necessity for our officiant to have a mic), streamlined communications with all of the vendors & ensured everyone was on the same page, and was always available & responsive. She sincerely wanted everything to be perfect for us. For example, we wanted to do a Jewish challah bread-cutting ceremony during dinner, so Luba taste-tested the highest-regarded challahs in the area before selecting the one that would be served to our guests. She even baked the "display" challah used in the ceremony herself! It was beautiful, delicious & her personal contribution to our day was such an honor. I am a fairly anxious person & had put so much energy into the vision of our wedding, but on the day of the wedding when getting dressed & taking photos with family, I didn't worry once about what was going on at the venue. I knew we were in good hands with Luba!
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We were lucky to meet Luba during our preparations for Bar Mitzvah. Luba guided us from "not-knowing much" to a very joyful stress-free celebration. She suggested a bunch of great vendors, photographers, bakeries and what's mostly important, she explained dos/dont's and what's in-style and expected. That helped a lot because our oldest child BM was 14 years ago. Our son's friends from school said that it was the best BM they've attended (even though we didn't break the bank).
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Primavera Dreams Price Rates
Day-Of Wedding Coordination Pricing
Starting Price:
Wedding Planning Pricing
Partial Wedding Planning Starting Price
Full Wedding Planning Starting Price
Hourly Rate
Wedding Events
Rehearsal Dinner
Planning Services
Budget Analysis
Day-Of Coord.
Event Design
Full Planning
Guest List
Partial Planning
To-Do Lists
Wedding Types
Double Weddings
Number of Planners
Number of Planners