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About

On WeddingWire since 2013

Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, with over ten years of experience, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.

Services Offered

Sweetwater Events specializes in wedding planning and caters to those couples seeking timeless beauty, southern inspiration and a calming presence. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types. Prior to your special day, Ashley will sit down with you and go over your layout, review current planning details, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events provides month-of coordination, partial and full planning services.

Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,595

What is the starting price for partial wedding planning?

$4,095

What is the starting price for full wedding planning?

$5,595

Do you offer an hourly rate?

Yes

What is the hourly rate?

$150

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

How many planners are on your team?

3
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Any other questions?

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Reviews of Sweetwater Events

4.9 out of 5 rating
4.9 out of 5 rating
101 Reviews
98% recommend it
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Ashley at Sweetwater Events is highly praised by multiple reviewers for her exceptional planning and coordination services. She is described as thorough, knowledgeable, and honest, offering valuable advice and opinions while remaining calm and collected. Reviewers highlight how Ashley and her team handled every aspect of the wedding day smoothly, making it a memorable and stress-free experience. Her attention to detail, problem-solving skills, and communication are commended, and reviewers highly recommend Sweetwater Events for wedding coordination in the Nashville area.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Ashley at Sweetwater Events is highly praised by multiple reviewers for her exceptional planning and coordination services. She is described as thorough, knowledgeable, and honest, offering valuable advice and opinions while remaining calm and collected. Reviewers highlight how Ashley and her team handled every aspect of the wedding day smoothly, making it a memorable and stress-free experience. Her attention to detail, problem-solving skills, and communication are commended, and reviewers highly recommend Sweetwater Events for wedding coordination in the Nashville area.

Colleen
Colleen S. Sent on 06/03/2021
5 out of 5 rating

Clueless bride & groom

When we first got engaged, I was incredibly overwhelmed. I was the first of my friends to get engaged/married and relied solely on the internet to figure out what I was doing. I ended up finding Ashley Reed at Sweetwater Events and from the moment I spoke with her I knew that we were meant to work together. After reaching out to her, she took the time to connect via phone and she made me feel so comfortable and was incredibly helpful. We used them for month of coordination at no point did they ever make us feel like we were asking to much of them. A few months out from our wedding date, we had a zoom call with Ashley and Megan who was assigned to be there with us on our wedding day. They took the time to answer any questions we had and also helped guide us in making decisions. We then spoke again a few weeks before our wedding date via zoom to finalize any last details and from that point on, they took everything into their own hands and I didn't have to worry about a thing. On our wedding day, Megan was absolutely outstanding! She handled everything with kindness, grace, and professionalism. No matter what came up, questions we had, questions we had about the ceremony, etc., she was there for us as was Ashley on the days leading up to the wedding. It took so much pressure off both of us so we could fully enjoy our wedding day without having to worry about any of the small details crucial to making sure everything ran smoothly. We are eternally grateful for how special they made our wedding day.
D
Dana B. Sent on 07/31/2023
5 out of 5 rating

Cool, calm & collected

Ashley at Sweetwater was simply perfect for our daughter 's wedding! She managed & orchestrated everything so well and so professionally from beginning to end. The full package is what we signed up for, and she delivered!

She worked the wedding at OUR pace, and she gave us options and ideas to accomplish the wedding we wanted. We didn't have to worry about a thing the entire day. We got to sit back and enjoy the day, while she wrangled the vendors and set up the venue. The planning process, though tedious at times for us, was just right. We made one decision at a time, and had plenty of choices without being overwhelmed by too many.

She kept us and the vendors on point throughout the process and throughout the day.

The various meetings whether in person or online were always helpful and she followed up on all tasks given us, keeping us on point. We needed that, too! She answered our every email, promptly and succinctly. Her attention to every detail was stellar.

She is a problem solver, helping us to find a new china pattern when the one we wanted was rented out from under us! I believe she may even have let a hem out of one of the groomsmen's trousers! That is solving the problem!

Several people remarked how well she and her assistant, Megan, did dismissing the tables to the buffet, and how smooth that all went. They commented that they had been to weddings where that was a mixed up mess. It was nice, too, that the food was brought to our friends/family who could not manage the buffet.

Ashley was exactly right for us. She was cool, calm and collected, and made it all so easy for us to lean into the wedding and just enjoy it!

If we had a second daughter, we would hire her again!

Thanks, Ashley!
L
Lisa M. Sent on 02/02/2021
5 out of 5 rating

Best decision!

It was a true pleasure to work with Ashley. She is calm, confident and connected. Especially planning a wedding during the ever changing landscape of a pandemic, Ashley worked with us to navigate each change or possible change with a can-do attitude, resources and suggestions. Our daughter's wedding was everything we could have ever hoped for! Ashley was key to making that happen and I can't recommend her more highly.
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Awards

101
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner

Team

Ashley Reed
Ashley Reed
Owner & Lead Planner

Hi! I’m Ashley!
I started Sweetwater Events in Jan. 2013 with a desire to provide couples a simplified planning process & truly enjoyable experience throughout their engagement.

From your engagement through wedding day I provide personalized service & a sense of calm that makes planning feel smooth, relaxed & FUN! The end result? A one-of-a-kind experience & timeless celebration that reflects your love perfectly.

I never take for granted what an honor it is you chose me to make your wedding dreams come true. And I look forward to helping you celebrate life & love with those you love most!

Professional Network & Endorsements

5 Endorsements
High Tone Entertainment High Tone Entertainment Wedding DJs

We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!

JD's Music JD's Music Wedding DJs

Great planner

Scarritt Bennett Scarritt Bennett Church & Temple Weddings

Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!

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