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Staff Kindness
Fittings and Adjustments
Tuxedos
Dress Selection

About

On WeddingWire since 2007

VOWS Bridal is the premier wedding gown salon in Greater Boston, located in Watertown, Massachusetts.

At VOWS, we believe that every bride is unique and pride ourselves on providing you with an unparalleled and personalized shopping experience. VOWS carefully curates a vast collection of designer bridal gowns from around the world. Our expert stylists will help you navigate your dress shopping experience until you find the one that’s just right!

We also carry one of the largest collections of plus size special order gowns up to size 30. We cannot wait to see you and help you find THE ONE!

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999
$8,000+

Who do you provide services for?

Bride
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months
12+ months

How often do you receive new bridal gowns?

Monthly
Weekly
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4.8 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
1,063 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
87% Recommended by couples
Elizabeth
Elizabeth N. Sent on 10/21/2023
5 out of 5 rating

Best store with the best team!!

The best store with the best team!! I cannot recommend Vows and my consultant, Lauryn, enough! It’s a stunning store with a huge selection of gorgeous dresses. Lauryn was so knowledgeable and helpful in listening to me and pulling dresses that matched exactly what I was asking for. She was insightful without being pushy at all. I booked two appointments with Vows and purchased my dress on the second. Everyone I interacted with at the store was so kind and lovely. THIS is the place to purchase your dream wedding dress.
M
Marie Sent on 02/19/2024
5 out of 5 rating

Find your dream dress in an hour!

Vows was the first and only bridal salon that I went to for my wedding dress and I couldn't have asked for a better experience! My stylist Katie was very friendly, knowledgeable of the designers, and was able to help me narrow down my choices without every feeling overwhelmed. Would highly recommend!
Sclay1988
Samantha C. Sent on 03/09/2024
5 out of 5 rating

I said YES!

Hannah was phenomenal. She really listened to what I was looking for, my body shape and wedding vibe. She found me the most beautiful dress.
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Awards

1,063
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner

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