Founded on an uncharacteristically scorching hot day in September 2010, Waffles de Liege is the brain child of George Wu and Lawrence Tai. The idea of starting a food truck came to them earlier in the year but personal obligations kept them from really working on the idea until the fall season. Once everything else was squared away, they refocused on the idea and after months of research, weeks in test kitchens, and some financial assistance from their families, they were able to take their business plan and tower of notes and turn it into something very special. Yes, on the outside it’s a food truck that serves gourmet Liege waffles to people all over, but to them, it was a way to share their ideas, their goals, and their values with everyone. To them, it was something they could build on and expand without sacrificing quality and service. They wanted these two areas to be the focal point of their business because they believed that the only way for a company to grow into something substantial was to address things that customers cared about the most. Their vision for Waffles de Liege is to be much more than just a great place to eat and experience exceptional service. It’s to build a company that makes all the right decisions and benefits all the right people, all while continuing to grow and inspire its business partners, customers, and employees.

Waffles de Liege separates itself from the rest of the competition by freshly-producing their own waffle dough using only the finest natural ingredients. You will never find any frozen or pre-made waffle dough in our waffle irons. The recipe we use is our own and is the product of weeks of testing and research, making sure the taste and texture is authentically Belgian. Unlike other establishments, we shun frozen dough because we believe that it lacks a unique component that only fresh waffles bring to the table. Yes, it is more convenient to purchase frozen dough, both logistically and storage-wise, but we wanted to take the path less traveled. We feel that there really is no other way to serve Liege waffles than to make them fresh and serve them fresh. We hope that our customers can taste and appreciate the difference.