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Premiere Couture Reviews

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Reviews

4.8 out of 5 rating
116 Reviews
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90% Recommended by couples

Awards

116
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
  • Tristan
    Tristan D. Sent on 09/29/2023
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    Awesome Service!

    I bought my dress from Premiere Couture about a year ago, and just had my wedding in September. The service in the store was fantastic. They really cared about what I was looking for in a dress, and they made me and the people who came with me feel so comfortable and welcome. The dress is beautiful and really added a great touch to the day.
  • Tammy
    Tammy S. Sent on 01/16/2022
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    A dream come true with premiere couture!

    Best experience I have ever had! 1st to get a surprise package in the mail (won’t say what it is as I don’t want to ruin it for others) that was super cute and so touching put a smile on my face. The communication from start to end is more than I can ask for. They asked me questions, as an example what my budget was that I prefer and let me tell you they did not disappoint me. They didn’t push me to get something more expensive at all which is the greatest feeling….I stayed at my budget and even had dresses lower than my budget that were stunning. They explained things to me about each dress from taking it in, to having to have it altered at the bottom and so on and I understood what they meant. They took their time to get to know me. They made me feel beautiful from the inside out and let me tell you I lack confidence in myself but I walked out that door that day with the biggest confidence and now can’t wait to be seen in my dress. FYI I never wear dresses, this is my 1st. Thank you Premiere Couture & Jerica for making my wedding dress experience the best I could ever ask for! And Thank You for helping my find my dream dress within my budget! I can’t wait until June, 25 2022 so I can looking stunning in my dress and share my pictures with you all! Best place ever…make your appts ladies they won’t disappoint you!
    Forever grateful,
    Tammy Schmitt
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    Katelyn W. Sent on 07/25/2022
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    Amazing personal shopping experience!

    10/10 - highly recommend!

    I got my wedding dress, headpiece, veil, custom jean jacket, Mother of the Bride dress, and Mother of the Groom dress from Premiere Couture.

    The entire experience was absolutely amazing! I did the VIP experience on a Sunday and brought my family and friends and we had so much fun! They went above and beyond to make the day absolutely amazing. There was food, drinks, I got my makeup done, and personal pictures! It was such a memorable and positive experience.

    Their dress selection was big too. It has a beautiful boutique vibe but yet they have so many dresses to pick from. I absolutely love the accessories they had too! My headpiece was my favorite! 😍 I also got a custom jean jacket which was perfect for the wedding (and bachelorette party too!). I got to pick the pearls on the jacket, shade of the material, font, what it said, and I even added the date of our wedding. I loved my jacket and I still wear it all the time!

    My stylist was so amazing! She listened to everything I said I wanted. I love that you can browse the dresses yourself and that you have your own dressing room and then come out of the room so your guests can see your dress. I think having personal time with the dress before everyone gives their opinion is so awesome. I’ve been to other bridal shops where your guests are in the room with you while you change and I wasn’t a fan of that.

    MOB and MOG dresses both came from them too. They both loved their dresses, thought the selection was good and their dresses arrived quickly too!

    Overall my experience was outstanding! I’m so happy I did a one stop shop. It was wonderful to work with only one place to get everything we needed. I highly recommend Premiere Couture!
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  • S
    Sarah Sent on 09/06/2020
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    Premiere Couture was a PREMIERE experience!!

    Buying from Premiere Couture was an incredible experience. Everyone was so kind and helpful-- not only were my family and I accommodated during these difficult times, but I ended up buying earrings, my veil, AND my dress from Premiere. They communicated with me several times since I live out of state and got my dress to me ASAP. They also sent me several cards to congratulate me on getting married! I will recommend them over and over again. Thank you, Premiere!!

    Over a year later, I can add to this review that my dress was amazing for the wedding day. It was absolutely perfect in every way. I'm so happy with this dress, its everything I could have wanted!
  • Jessica
    Jessica H. Sent on 11/01/2020
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    Perfect dress

    Found the perfect dress for the big day, and after a small defect was found on the dress, they fixed it and got the dress to me the very next day!! Wonderful team to work with at Premier Couture!
  • Michelle
    Michelle P. Sent on 12/19/2019
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    LOVED our experience with Mary Jo!

    Mary Jo was awesome! She picked things I wouldn't have even thought of based on my feedback ahead of time and vision, and she was so fun to work with--she was patient, kind, and easy to work with---she's working on getting me possible options for dresses I loved to be even more my vision....love her!
  • Tarah
    Tarah Sent on 11/21/2019
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    The only dress shop you will need to go to!

    All the ladies were so helpful and extremely pleasant to work with! The energy in the shop is relaxing but energetic at the same time! I recommend their shop to anyone that asks every time because if I ever have to purchase another formal dress or wedding dress again I wouldn’t go anywhere else!
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    Selinda Sent on 02/23/2020
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    Helped me find my dream dress

    The wonderful ladies at Premier Coutour were very helpful, informative, and assisted in every step to help me find my dream dress. The shop is cozy, not overwhelming, variety of dresses, and all very affordable. When I arrived for my appointment, they had a section ready for me and my bridal party, asked my style preferences, and brought me several styles to try on. After finding my prefect dress, they were great at keeping up with my while my dress was ordered. They were fantastic every step of the way!! Would highly recommend them to anyone looking to find their dream dress.
  • Lindsay
    Lindsay C. Sent on 08/21/2019
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    Great selection, calm atmosphere

    I had a great experience with Premiere Couture. I had tried on a TON of dresses already and was feeling pretty confused about what I wanted. They had a great selection, made the shopping experience really laid-back, and listened to what I wanted. Marley was helping me and picked the dress that I ended up selecting. The ordering process was easy, they communicated well, and when my dress came in with a small smudge they worked to get it out. They also suggested a FANTASTIC tailor and have since helped me with bridesmaid dresses for other weddings. I got so many compliments on my own dress and would recommend Premiere to any bride!
  • Kait
    Kait Sent on 08/21/2019
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    They Saved My Wedding Dress!!

    This is THE dress shop in the Madison/South Central WI area. If you are a bride, go here to experience the most personalized, kind, and gracious service of any shop within 80 miles of Madison.

    Believe me, I went to 5 other shops before stopping here and completely fell in love with the service, selection of dresses, and kind owners and associates at this shop.

    They listened to everything I said and made it very easy to find a dress that I loved within my price range--something I had a hard time doing at a lot of other shops!

    What's more, when my dress came back from my tailor scuffed up and dirtied after alterations (the tailor wouldn't take responsibility and left me high and dry--yikes!), Mary Jo, out of the kindness of her heart, offered to take a look at my dress and see what they could do to clean it up. Mary Jo did an amazing job, and I couldn't have felt more beautiful and confident on my wedding day.

    In short, go here if you want a dress shop that will go the extra mile to make you feel your best on your wedding day!
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    Sarah Sent on 09/18/2018
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    I had a such a great experience at Premiere Couture. The staff was so nice and helpful. They have a large selection of dresses to fit all budgets. As an added bonus you get a goody-bag when you purchase your dress and discounts on all future purchases. (I went back and got my jewelry there also). I highly recommend!
  • Kristen
    Kristen Sent on 09/12/2018
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    I found my dress at Premier Couture on Black Friday at their sample sale. It was only the second time I tried on dresses. I didn't expect to fall in love with a dress that day, but I couldn't leave the store without it. The staff went above and beyond to help me that day, they put me in probably a dozen dresses until I came back to the first one. The appointments were only 45 minutes long because of the special sale and they didn't have the veils on the sales floor but the consultant went to get one for me just so I had the whole look. I knew immediately that it was the right one. I am so thankful I choose a small local shop, where you're a person and not just a number!
  • Dominique
    Dominique Sent on 08/09/2017
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    The best words I have are OMG! I went in to the shop not thinking I would find the dress because I wanted something that would need some customization. One of my bridesmaids lives out of state so I wanted her to be around for the dress finding fun. My consultant worked some serious magic! I am amazed how she just pulled dresses and listened to what I liked and disliked in each dress. She pulled a dress that on the hanger I hated but since she had been listened to everything I said I wanted in a dress and my budget price. She made me try on the dress and OH WOW once I saw myself in it I KNEW! It had everything I envisioned! I refused to take it off! Its the most amazing dress and I felt so gorgeous in it! The staff we so great in dealing with an indecisive picky bride. So happy I went to Premiere Couture! Can't wait for my dress to come in!
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    Tim Sent on 07/17/2018
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    Having worked with brides and wedding parties, as well as prom and special occasion dress needs for 39 years, I find that Premiere Couture consistently receives rave reviews, and I would highly recommend them for any special event. Everyone is treated with respect and kindness, and concern that they find the perfect dress for their special day. Having worked with the staff on in-store promotions, they are great to work with, and willing to help promote complimentary businesses and services in any way they can. I hope I get to work with them for a long time to come! Tim Humphrey - Humphrey Floral & Gift
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    Jess Sent on 06/12/2018
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    I went to this store multiple times while searching for my wedding gown. I also went to numerous stores in the Madison area. They were always patient and very helpful with each of my visits & not pushy, which I appreciate. I loved the wedding dress that I chose from here & got so many compliments on it! I also got a really nice goody bag with my purchase, that made my decision to shop here really special. I highly recommend them & so happy to have done business with them!
  • Kaci
    Kaci Sent on 10/10/2017
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    Premiere Couture was the first and only bridal shop I visited. I had such an amazing experience finding my perfect dress. The staff are friendly, helpful, and passionate about their jobs. They even add a special personal touch by mailing a thank you card after your purchase and best wishes card for your upcoming wedding. I highly recommend them!


    . I had a fantastic experience and they made you feel like royalty! I was so excited to have received a Thank You letter in the mail after the purchase, and again after the wedding. They really put a personal touch into everything they do!
  • L
    Lauren Sent on 01/23/2017
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    Premiere Couture was fantastic. We had plans at another bridal store for bridesmaids and last minute, despite communications, found out that store no longer had the designer we wanted. We contacted Premiere Couture- got on wait list. They came through with an appointment the same weekend we had planned! The experience there was great fun and the girls found and ordered the dresses! They were also great with billing adjustments. Would highly recommend.
  • K
    Katherine Sent on 06/20/2017
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    The ladies at Premiere Couture were amazing. Laura knew her stock so well and upon my brief, vague description pulled beautiful dresses that were exactly what I wanted. The second dress I put on was the one I bought. The atmosphere at Premiere was so lovely--knowledgeable owners who are the consultants, who really listened to me.
  • C
    Caitlin Sent on 10/20/2016
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    I bought my wedding dress from the Premier Couture in Cambridge, Wisconsin. I bought the first dress that I tried on because of how knowledgeable the sales staff are. They really listened to my style and pulled dresses in my price range and in my style! I loved it so much that I recommended it to a friend and she also bought a dress from them :) It's also really cool you get a percentage off your accessories if you buy a dress on your first visit. I found the perfect pair of earrings from them to go with my perfect dress. I've never seen a wedding dress like the one I bought or the one my friend bought! :) Also, they have great recommendations on where to get your dress altered. Make sure to ask them about that!

    Premiere Couture's reply:

    Thank you so much, Caitlin! It's really our privilege to help you realize your vision and we thank you for giving us that opportunity.
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    Stacy Sent on 01/11/2017
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    Premiere Couture was amazing to work with! The entire process was easy and stress-free. Highly recommend them!!
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    Jackie Sent on 10/25/2016
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    Awesome Staff. Rosemary was amazing! I would definitely recommend using them.

    Premiere Couture's reply:

    Thank you, Jackie!! You are awesome!
  • Stefanie
    Stefanie Sent on 09/08/2015
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    Premiere Couture was the BEST place that I went to for my dress. The girl that helped me (Sarah?) , Was amazing. She worked with all the girls that I had in the store and truly found the dress that fit my body style, and exactly what I was looking for. Although my budget was fairly small, the owner helped me with buying a dress off the rack to make over budget, not so big! I have shopped at premiere Couture many times for prom dresses, homecoming, and weddings. I absolutely love the unique styles of the dresses because the store sells each style dress to only 1 person from each school which makes your dress one of a kind for your area!

    Premiere Couture's reply:

    Stephanie, you are awesome! Thank you so much for choosing Premiere Couture over and over again!
  • V
    Victoria Sent on 10/18/2016
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    My family and I loved Premiere Couture! It was our last stop of the day, but Sarah made us forget how tired we were and we had a truly enjoyable experience! I had wanted to find a dress that wasn't white (in any shade whatsoever), and we finally found the perfect dress that still felt bridal, but wasn't white, ivory, champagne, etc. Choosing a non-traditional dress also helped save a ton on cost, without sacrificing the look I was going for. We did not feel pressured to buy in any way, nor were we dismissed due to the fact that we weren't spending thousands of dollars on dress that would only be worn for one day. I could not have been happier with my dress shopping experience! I would recommend them in a heartbeat for any formal occasion!

    Premiere Couture's reply:

    Victoria, we are so pleased that you hung in there, stayed true to your own vision and found us! Thank you so much for your kind words which we genuinely appreciate. We wish you and yours all the best!
  • K
    Katherine Sent on 10/20/2016
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    I loved Premiere Couture! My dress was so reasonably priced and absolutely gorgeous. Everyone was so helpful and everything arrived so quickly.

    Premiere Couture's reply:

    Wow! Thank you, Katherine! We really appreciate that we had the privilege of working with you and your kind words.
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    Nikki Sent on 08/17/2016
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    Best place I have went I will definitely go back. I'm very satisfied.
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